Tips For Creating Powerful Messages In Your Products And Promotions

Advertising, product development and the human psyche are all components to a profitable business and campaign.  The art of creating a powerful message in your marketing just doesn’t happen.  You need to understand how color and light work on the human mind.  You have to dig deep into trigger points of why people buy and why they don’t.  All of this combined will help you with dvd cover designs edgartown ma as well as designs for other products and services you offer.


Colors are what first attract us or repel us from a purchase decision.  Colors play a huge role in the way we think and how we act.  If we see a bright color, we tend to have a positive happy feeling.  If the colors are more muted then we will have a more somber intellectual thought process.

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After the colors the layout will continue us down the path.  The main part of the layout you need to consider is the headline.  The headline is the first thing that we will read and will tell us subconsciously if we are interested in what is being offered.  If we are, we will continue to read.  If not, then we will move on a little further into the layout before staying or leaving for good.


Fonts and readability are critical.  You can have all the fancy graphics, flashy colors and awesome layouts you want, but if you can’t read what is being said, forget it.  Keep your fonts clean and to the point.  If you like crazy fonts cool, but don’t use them in your advertising and promotions.

Overall feel

Putting all of this together will generate an overall feel.  If that feel is positive then more people will give your product, offering or whatever a chance.  Make sure before launching anything that you test what you have on a few people and get their initial reactions.  Don’t ask friends but rather the general public.  If everything is good, then roll out a larger test until you are sure you will be profitable.